In PUB331, a Graphic Design for Print and Digital Books course at SFU, I explored the art of book cover design by crafting covers for various genres. Through thoughtful selection of typography, imagery, illustrations, and colors, I tailored each design to resonate with specific audiences and age groups. This project honed my ability to create cohesive and impactful visuals that connect with readers while aligning with genre conventions.
For this first project, I designed a book cover for an existing book by identifying a specific, targeted audience. Following the book's original genre, I curated the illustration, color scheme, typography, and layout to align with the theme for children aged 5–10. The design retains the original thriller/mystery essence while tailoring it to appeal to a younger audience.
FINAL DESIGN
For our second project of PUB331, we designed not only the cover page but also the interior pages. I focused on achieving harmony between typography, spacing, and imagery, selecting fonts that resonated with the book's theme while ensuring readability. This included carefully choosing font sizes, leading, and kerning to create a cohesive and visually appealing design.
For my illustrated book cover design of My Sweet Orange Tree by José Mauro de Vasconcelos, I aimed to create a sophisticated and expressive aesthetic that appeals to late teens and early twenties (18-22). The design emphasizes emotional depth and resilience, using a mature color palette, refined typography, and a structured layout. The orange tree, Minguinho, serves as the central visual motif, symbolizing solace and imagination while reflecting the book's themes of spiritual growth and love.
Through a minimalistic yet symbolic illustration style, harmonious colors, and intentional typography, the cover balances inspiration and sophistication to resonate deeply with the target audience and highlight the transformative journey within the story.
